Thomas Friedman is the author of the book The World is Flat. In this book he reveals why he believes that this world is flat. No, he is not talking about literally flat in it's geometric form, more so flat in the terms of economic competition. The competition explained in the book is between companies and countries. Friedman's book goes into globalization in a analytic perspective. A more common term for the purpose of The World is Flat is "a level playing field."Each competitor of the world has an equal opportunity. Therefore, making it a flat world. I believe that competitors thinking about having a flat world makes them less available to competitive advantage. When companies think they are the same level as other companies then it makes them one of the same. In order to exceed in the industry you must be innovative. You have to set yourself aside from all the other competitors.
One can see that a flat world can viewed as positive or negative. This perspective all depends on where you are in the competition and the type of advantage you choose to have if any.
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